Digital Marketing Services

1. SEO (Search Engine Optimization)

SEO is always at the top of any digital marketing agency services list. That’s because it affects all your online marketing strategies. SEO is vital to ensure your website shows up in online searches. Without effective SEO, prospective customers may never get to see any of your digital marketing efforts.

That’s because search engines have the power to choose which websites appear when people conduct online searches. They decide this based on complex algorithms that weigh up numerous criteria to determine if your website is what the searcher is looking for.

In simple terms, SEO means optimizing all your online content so that’s it’s easily discoverable by these search engines. 

2. SOCIAL MEDIA MARKETING

Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:

  • Maintaining and optimizing your profiles.
  • Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience.
  • Responding to comments, shares, and likes and monitoring your reputation.
  • Following and engaging with followers, customers, and influencers to build a community around your brand.

Social media marketing also includes paid social media advertising where you can pay to have your business appear in front of large volumes of highly targeted users.

 

3.WEB DESIGNING

 

Web designing is the process of planning, conceptualizing, and implementing the plan for designing a website in a way that is functional and offers a good user experience. User Experience is central to the web designing process. Websites have an array of elements presented in ways that make them easy to navigate. Web designing essentially involves working on every attribute of the website that people interact with, so that the website is simple and efficient, allows users to quickly find the information they need, and looks visually pleasing. All these factors, when combined, decide how well the website is designed

A good web design can transform how your brand speaks to your audience. Organizations focus on their web design more than ever and look for professional web designers for the apparent benefits it can offer.

4. PPC (PAY PER CLICK)

PPC or Pay-Per-Click isa type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked. Simply you only pay for your advertising if your ad is actually clicked on. It’s essentially a method of buying visits to your site, in addition to driving websites visits organically.

Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines

The pay-per-click model is primarily based on keywords. For example, in search engines, online ads (also known as sponsored links) only appear when someone searches a keyword related to the product or service being advertised. Therefore, companies that rely on pay-per-click advertising models research and analyze the keywords most applicable to their products or services. Investing in relevant keywords can result in a higher number of clicks and, eventually, higher profits.

The PPC model is considered to be beneficial for both advertisers and publishers. For advertisers, the model is advantageous because it provides an opportunity to advertise products or services to a specific audience who is actively searching for related content. In addition, a well-designed PPC advertising campaign allows an advertiser to save a substantial amount of money as the value of each visit (click) from a potential customer exceeds the cost of the click paid to a publisher.

5. EMAIL MARKETING

 

Email Marketing is a type of direct digital marketing method that uses emails to engage with a business’s audiences. It involves sending promotional or informational content. Email marketing is typically used to create product or brand awareness and generate leads or sales.

Email marketing can play a pivotal role in a company’s marketing strategy, helping it build customer relationships and keep customers engaged in between purchases. As an email marketer, you are a guest in your customer’s inbox; this allows you to communicate with them on a more personal level.

An email marketing service or email service provider is a tool that helps marketers manage their email marketing efforts. There are two parts to email marketing services: solutions that helps build emails and manage contacts, and an email engine that helps send out the emails. In addition to these two basic components of an email marketing service, savvier providers layer on additional features such as automation, audience segmentation, customer relationship management, and reporting.

The world’s #1 email marketing platform, Salesforce Email Studio, for instance, allows you to build basic as well as sophisticated one-to-one email marketing campaigns. You can use customisable templates and content blocks to quickly build attractive emails with dynamic messaging that changes based on who is reading them. It has scheduling and automation features that allow you to send well-crafted, relevant emails at the right moment, and also measure their impact

* Why does your business need email marketing?

Customers are being bombarded with information and visual content. In such an environment, it’s more difficult than ever for brands to get the attention of, and communicate with their audiences effectively. This is where email marketing comes in. For the reasons listed below, email marketing is an important tool for companies and brands trying to communicate with their customers and be heard above the noise:

  1. Creating brand awareness:
    Email reaches the recipient directly, allowing you to communicate with them one-on-one. And considering people don’t let just anyone into their inbox nowadays, getting in automatically elevates you to the position of a curated or favourite brand. If your promotional emails make it to someone’s inbox, it will allow your company or brand to stay fresh and relevant in the customer’s mind.
  2. Selling your products and/or services:
    Launching new products, kicking off sales, and spreading the word about promotions can all be done effectively using email marketing. Email marketing can effectively inform customers about products and promotions, helping nudge them in the direction of making a purchase. Certain email marketing tactics can catalyse this process: companies can offer personalised discounts on customers’ birthdays and anniversaries or send follow up emails to customers who have added products to their carts but not closed the sale.
  3. Building customer loyalty:
    From the early stages of nurturing leads to conversion, onboarding, and finally, retention, email marketing fosters customer loyalty at every stage. Email marketing is a powerful way of building a community—it gives recipients a sense of belonging. Moreover, with the sort of customised communication that email marketing facilitates, customers feel a sense of connection with your brand, thus strengthening your bond with them at every point along their customer journey.

6. CONTENT WRITING

The term content writing in today’s digital age applies to the art of planning, writing, and publishing web content. Content writers may also be responsible for promoting and editing the content they produce.

Content writing is a form of inbound marketing designed to attract an audience to a specific company, product, or digital location.

The aim is to share valuable information about a product or brand, earn customer trust, improve engagement, and create opportunities for sales.

Today, content writing practices are used in the creation of various forms of content, including:

Blogging: Blogs are a central part of building a strong content strategy, they can convey ideas related to products and your brand, while highlighting your thought leadership.

Blogs can also be useful for SEO purposes, building organic traffic, and raising brand awareness.

Email: Writing content for emails can help to convert customers, as well as generate better engagement for your business.

Email marketing also helps to build loyalty and strengthen your opportunities for repeat purchases.

Social media: Social channels require content writers to communicate various ideas and campaigns as effectively as possible.

Product content: Selling products and services requires a unique set of writing skills. You’ll have to balance sales copy with storytelling and SEO strategies.

Brand journalism: PR news releases, customer and brand stories, and internal communications can all require the support and guidance of a content writer.

Whitepapers and eBooks: Content writers can help to produce highly technical and professional content which requires a focus on a specific subject. This helps to strengthen the authority of the brand.

Video scripts: If scripts are required to create videos or even podcasts for a company’s branding purposes, a content writer can assist with this.

What does a content writer actually do?

As the definition of content in the digital marketing world continues to evolve, the role of a content writer can vary. Some content writers focus specifically on a certain aspect of content production, such as researching and writing blog posts optimized for search engines.

Other content writers might provide a host of different services related to the production of engaging, relevant content.

The fundamental role of a content writer starts with understanding the target audience of the company they’re writing for.

The best content writers know how to adjust their tone of voice and marketing efforts to suit the expectations of their target audience.

At the same time, these professionals can write content optimized for both a human audience and search engine algorithms.

Some of the tasks a content writer may be responsible for include:

Keyword research: While some companies have separate SEO reports responsible for keyword research, content writers can also assist with this task.

They can help with pinpointing potential terms and phrases you should be using in your content. Some will also give you guidance on things like long-tail and semantic keywords.

Content strategy: Content writers can work solar or with content marketing strategy and assist you in developing an end-to-end content strategy. This could involve determining what kind of blogs, eBooks, listicles, and whitepapers you should develop and publish.

Your content strategy might include a plan for social media and email marketing, or video creation too.

Content production: Perhaps the most important role of a content writer is actually creating content. These professionals create everything from blog posts to web pages on the behalf of a client.

Some will offer things like edits and updates for free with their work. You may also be able to request ongoing metrics to see how content is performing.

Proofreading and editing: Again, this can be a task completed by a separate person in your marketing team.

However, some content writers do all of their proofreadings and editing themselves. This could mean you need to pay for additional hours of service, however.

Publishing and outreach: Content writers will usually be able to upload their content to various platforms. This could mean adding posts to a WordPress site and scheduling them.

Many professionals will also help with the creation of a content calendar, so you know exactly when to publish and promote each piece of content. Certain content writers can also assist with outreach to other guest blogs and publications,

The exact work done by your content writer will depend on who you hire. As the content writing marketplace grows more saturated, many professionals are offering bonus services to increase their opportunities for attracting customers.

What does a content writer actually do?

As the definition of content in the digital marketing world continues to evolve, the role of a content writer can vary. Some content writers focus specifically on a certain aspect of content production, such as researching and writing blog posts optimized for search engines.

Other content writers might provide a host of different services related to the production of engaging, relevant content.

The fundamental role of a content writer starts with understanding the target audience of the company they’re writing for.

The best content writers know how to adjust their tone of voice and marketing efforts to suit the expectations of their target audience.

At the same time, these professionals can write content optimized for both a human audience and search engine algorithms.

Some of the tasks a content writer may be responsible for include:

Keyword research: While some companies have separate SEO reports responsible for keyword research, content writers can also assist with this task.

They can help with pinpointing potential terms and phrases you should be using in your content. Some will also give you guidance on things like long-tail and semantic keywords.

Content strategy: Content writers can work solar or with content marketing strategy and assist you in developing an end-to-end content strategy. This could involve determining what kind of blogs, eBooks, listicles, and whitepapers you should develop and publish.

Your content strategy might include a plan for social media and email marketing, or video creation too.

Content production: Perhaps the most important role of a content writer is actually creating content. These professionals create everything from blog posts to web pages on the behalf of a client.

Some will offer things like edits and updates for free with their work. You may also be able to request ongoing metrics to see how content is performing.

Proofreading and editing: Again, this can be a task completed by a separate person in your marketing team.

However, some content writers do all of their proofreadings and editing themselves. This could mean you need to pay for additional hours of service, however.

Publishing and outreach: Content writers will usually be able to upload their content to various platforms. This could mean adding posts to a WordPress site and scheduling them.

Many professionals will also help with the creation of a content calendar, so you know exactly when to publish and promote each piece of content. Certain content writers can also assist with outreach to other guest blogs and publications,

The exact work done by your content writer will depend on who you hire. As the content writing marketplace grows more saturated, many professionals are offering bonus services to increase their opportunities for attracting customers.

What are the basics of content writing?

Content writing is the practice of producing content that engages, motivates, and potentially converts a specific target audience.

Around 87% of marketers use the content for directing prospects through the different stages of the digital marketing sales funnel . Each component of the customer journey requires a different approach to content.

  •  Always do your research
  •  Master the key components of content
  • Edit and optimize everything you write

How do I start content writing?

Getting into content writing doesn’t have to be as complex as it seems. Though content writers can earn a decent income (often around $49,204 per year), you don’t necessarily need a specific degree to become one.

The key to successfully starting a job in content writing is often developing your skills and gaining as much experience as possible.

  • Enroll in a course
  • Practice your writing talents
  • Develop complementary skills
  • Find your niche
  • Build your experience

GRAPHIC DESIGNING

Graphic design is the craft of planning and creating visual content to communicate ideas and messages. Graphic design is everywhere you look in the digital age — from billboards to cereal boxes to mobile apps. Through incorporating different elements and principles, these designs can influence our perception and emotions.

Graphic design is also known as communication design, and Graphic Designers are essentially visual communicators. They bring visual concepts to life, most commonly through graphic design software, and inform or engage consumers through text, graphics and images.

Graphic design is one way that companies connect with consumers. Design can be used to promote and sell products, to convey a message, or to develop a brand identity. Though some graphic design has a commercial purpose, Graphic Designers combine art and business, so the creative process is informed in part by business goals.

What are the Elements and Principles of Graphic Designing?

The elements and principles of graphic design include line, color, shape, space, texture, typography, scale, dominance and emphasis, and balance. Together, they work to create visually appealing work that conveys a message.

Line

Lines are present in nearly every design, whether they are straight, curved, thin, thick, dashed, long, or short. Lines connect any two points. They are useful for dividing space as well as directing the viewer’s attention in a specific direction.

Color

Color is perhaps the most important and obvious element of a design. It can create impact right away, and it is noticed by everyone, even those without a design background. Colors can be used in backgrounds or within other elements like lines, shapes, or typography. Colors create emotions and moods. For example, red can represent passion and green can represent nature.

Shape

Shape, also known as form, is the combination of lines. Shapes can be circles, squares, rectangles, triangles, or other abstract forms. Most designs include at least one shape. Similar to color, shapes have different associations. A circle may be used to represent unity, whereas a square could represent structure. The color, style, background, and texture of a shape can all influence the viewer’s perception.

Space

White or negative space is crucial in design because it enhances readability for the human eye. Good designs will utilize space to give other elements room to breathe.

Texture

Textures are becoming more commonly used, replacing single-color backgrounds. Textures can include paper, stone, concrete, brick, and fabric. They may be subtle or obvious and be used sparingly or liberally. Textures can be helpful to create a three-dimensional appearance.

Typography

When working with text, Graphic Designers need to consider the relationship between how text looks and what it says. Typography is the art of arranging text in legible and engaging ways. Different moods or emotions can be expressed through different type choices. Good typography should create a strong visual hierarchy, provide balance and set the right tone.

Scale

The scale and size of objects, shapes, and other elements can make certain parts of a design more dynamic. Scale can be used to create a visual hierarchy. Using scale, Graphic Designers can create focal points and highlight important areas.

Dominance and emphasis

Dominance and emphasis create a focal point in a design. It helps with the design flow and can guide the viewer to other parts of the design.

Balance

Graphic Designers need to consider how design elements are distributed. Balanced designs offer stability, while unbalanced designs can be dynamic. Balance is achieved through shapes, colors, textures, lines, and other elements.

Harmony

Harmony is one of the main goals of graphic design. In a good design, every element needs to work together and complement each other. However, if everything is the same, a design can become monotonous. Designs need to strike a fine balance between harmony and contrast.

What Are the Different Types of Graphic Design?

Graphic design is all around us, which means there are a range of graphic and UX design areas and specializations. Each type of design requires specific graphic design skills and techniques.

Visual identity graphic design

Visual identity graphic design focuses on the visual elements of a brand. It aims to communicate a brand’s identity through images, shapes, and colors. Graphic Designers within this area create elements like logos, typography, color palettes, and image libraries that represent a brand. They also develop visual brand guidelines to ensure brand consistency across all uses.

Marketing and advertising graphic design

This type of design is used to sell products or services. This may involve print advertisements, such as posters, billboards, flyers, catalogs and packaging, or digital advertisements, such as television ads, video ads, or social media posts.

If Graphic Designers work in this area, they spend a lot of time creating assets for marketing strategies and campaigns. They develop ideas, research consumer habits, and create designs that speak to the target audience. This type of design involves a strong knowledge of how to sell a product and how to entice consumers.

Web design

Web design involves planning and building the appearance, layout, structure, and design of websites. It focuses on the front-facing aspects of a website, including the user experience. Although somewhat similar to a graphic design career, Web Designers combine a variety of visual elements, such as text, photos, graphics, and video, to create appealing and user-friendly sites and pages. Web design is also closely connected to UX and UI design.

Publication graphic design

This design focuses on creating layouts and selecting typography and artwork, including photography, graphics, and illustrations. Graphic Designers in this area work with books, newspapers, magazines, and catalogs. They need to understand color management, printing, and digital publishing.

Packaging graphic design

Packaging not only protects products, but it is also an important marketing tool. Graphic Designers in this area develop concepts, mockups, and print-ready files. Packaging graphic design requires an understanding of print processes, as well as industrial design and manufacturing. Packaging Graphic Designers need to track trends and competitors so they can create packaging that stands out to consumers.

Motion graphic design

Motion graphic design is a new speciality area in the graphic design industry, though it is quickly growing and demand is increasing for Motion Graphic Designers. At a basic level, this type of design involves any graphic in motion. This can include animations, banners, title sequences, trailers, or video games.

Environmental graphic design

Environmental graphic design is a multidisciplinary practice that combines graphic, architectural, interior, landscape, and industrial design. This type of design connects people to places. Typically, these Designers will have a background in graphic design and architecture. They should be familiar with industrial design concepts and architectural plans. They may work on projects such as public transportation navigation, retail store interiors, signage, and office branding.

Illustration for graphic design

Graphic Artists create original artwork through a combination of media and techniques. They often have a background in fine arts, animation, or architecture. Graphic Artists collaborate closely with writers, editors, marketers and art directors across all types of graphic design.

Benefits Of Graphic Designing

Investing in graphic design can offer many benefits for a company, including:

Consistent, identifiable branding

Having a Graphic Designer create or select the right logos, images, graphics, or layout for your creative materials will create visual consistency for your company across all of the different channels it uses to interact with clients. Think of any successful company and how much graphic design plays into its branding and any forward-facing design choices.

Visual communication

Beyond establishing your brand, graphic design is a key tool in telling your target audience what you want it to hear. A photograph or text alone can’t convey all that good graphics can, so it’s the job of a Graphic Designer to find out ways to create emotionally resonant creative materials.

Boost sales and competitive position

Good graphic design will make a company more visible in the marketplace, which will translate to a boost in revenue. Given the link between smart graphic design and concerns like usability and user experience, there’s plenty of evidence to show that just graphic design alone has a major effect on customer behavior.